CURRENTLY 1 RETAINER SLOT OPEN
FRACTIONAL CMO · US, UK AND AUSTRALIA
A fractional CMO who also does the work.
Executive-level marketing strategy plus hands-on execution across Meta ads, SEO and AI automation, for founders and operators in the US, UK and Australia. Capped at three clients. One slot open.
You will get a straight answer from me within one or two working days. No discovery call needed.
This works for some businesses and not others.
This is for you if
- You are an established founder or service-based operator with stable revenue.
- You might have paid for two or three agency retainers that never talked to each other.
- Your Meta ads, SEO and website are run as separate projects and nobody owns the whole.
- You cannot say with confidence which channel brought in last month’s best clients or sales.
- You want one senior person who is accountable for pipeline and profit, not for a report.
This is not for you if
- You are pre-revenue, or still working out what you sell and to whom.
- You want one channel executed in isolation, for example “just run our ads”.
- You need a weekly call to feel that work is happening.
- You are looking for a team, a local office or someone to sit in on Monday meetings.
- Your marketing budget is under US$5,000 a month before fees.
If you read the second column and recognised yourself, you can still contact me because a comprehensive strategy is what you might need at this stage.
Most businesses have the traffic and the leads but they are still not converting into revenue
They have a leaky system. Meta ads pointing at pages that don’t convert. Local SEO left stagnant. No tracking that ties spend to revenue.
An agency will sell you more of whichever channel they happen to run, because that is what they are set up to do. So the ads get more budget, the page still doesn’t convert, and the money keeps going into the same bucket with the same hole in it.
I fix the system, not the symptom. Strategy first, so every dollar you spend afterwards has a job.
Strategy and execution, from the same person.
The Full-Stack Strategic Retainer covers the thinking and the doing. There is no hand-off to a junior, I do the work.
Strategy and positioning.
Where you win, who you win with, and what you stop doing.
Messaging architecture.
The words that carry across your ads, your site and your sales conversations, so they stop contradicting each other.
Customer journey mapping.
Every step from first click to paid invoice, with the leaks marked.
Channel plan.
Which channels earn budget, in what order, and what each one is for.
Meta ads, built and managed.
Campaign structure, creative direction, landing pages and the tracking behind them.
SEO and Google Business Profile.
Organic and local search, including the AI search results your customers now read first.
AI automation.
Lead handling, follow-up and reporting that runs without you chasing it.
Monthly reporting on pipeline and profit.
Not clicks, not impressions. What came in, what it cost, what it made.
One connected revenue engine, owned by one person you can actually reach.
Three steps to get started
1
Send a brief.
The form below takes about five minutes. Tell me what is broken and what you have already tried.
2
Get a straight answer.
Within one to two working days I reply with an honest view on fit. If it is a fit, you get a 30-day plan and the price. If it is not, I will tell you and usually point you somewhere useful.
3
Start.
Month to month, no lock-in, you can stop working with me any time, asynchronous by default.
HOW I WORK
I am based in Hong Kong and work across US, UK and Australian hours, which means your work moves while you sleep. Communication is asynchronous by default: written updates, recorded walkthroughs, and a call when a call is the faster option, not on a schedule. You always deal with me directly.
Ten years, six markets, specific numbers.
For over 10 years I have helped founders and operators across the US, UK, Australia, New Zealand, Singapore and Hong Kong turn fragmented marketing into one connected system.
Traffic through SEO
91%
A New Zealand waste management company was invisible for the searches their customers were actually running. Six months of keyword, local SEO and website work took local search traffic up by 91%
META ADS · CONVERSION
$131
Their previous agency spent $5,227 in a month for 6 conversions. I took the ads over and brought in 9 for $1,176.97, at $131 each instead of $871. The ads were only half of it, the site was not converting either, so the CRO work came next and cost per conversion has kept falling since.
LOCAL SEO
3
A business getting zero leads from search. Took the profile into the Google Maps top 3 for the one keyword their buyers actually type, and it brought in 3 enquiries in the first few weeks, from a standing start.
“The objective was to develop a modern, user-friendly website and implement a digital strategy that would improve our online visibility, credibility, and lead generation. Kriti successfully delivered on all of these goals and exceeded our expectations.”
Manik, Dux Financials, NZ, VIA SORTLIST
“What I appreciated most was how thoughtful and thorough Kriti was throughout the process. Her work felt genuinely tailored rather than generic, and she took the time to understand the business, the challenges, and the bigger picture before making recommendations.”
Nimo, Reign Tailors, VIA SORTLIST
The price is on the page on purpose.
Retainers start at US$5,000 a month, month to month. No 12-month contract, no onboarding fee, no minimum term beyond the month you are in.
I show it here because it saves us both time. If that number is comfortable against your revenue, send a brief. If it is not yet, the options at the bottom of this page are built for exactly that stage.
Send a brief
Five minutes, eight questions. You will hear back within two working days.
Your brief is read by me, not a sales team. I reply to every one, including the ones that are not a fit.
Not at retainer stage yet? The Local SEO Sprint is a fixed-fee, 14-day option, and the Shop has the frameworks. Contact me at consultant@kritirobertson.com if you’d like to start with an overall marketing strategy for your business.
KRITI ROBERTSON MARKETING CONSULTANT
Bespoke full-stack marketing strategy for elite growth.