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Kriti Robertson Marketing Manager

I’m Kriti Robertson, an online marketing expert and local SEO specialist based in Auckland. With experience in social media marketing, content strategy, and search engine optimization, I help businesses build strong digital presences and attract local and global audiences.

Curious about how to say my name? Just think "pretty"—but with a K! 💁🏻‍♀️✨

Why You Want Me on Your Team

  • Proactive & Impact-Driven – I don’t wait for direction; I take initiative and ensure that projects move forward efficiently.

  • Fast Learner – I quickly adapt to new challenges and industries.

  • Problem Solver – I analyse situations, find solutions, and execute effectively.

  • Leadership & Management – I take initiative in managing myself, my team, and those around me to foster efficiency and growth.

  • Coach & Guide – I love mentoring and helping others grow.

My Projects

Explore my work in SEO, social ads, and content marketing.

Within six months, local traffic increased by 91%. The company maintained top rankings for 24 competitive keywords and added 31 more relevant keywords to the top positions.

An abstract, pastel-colored, 3D-rendered representation of data analysis and search engine optimization (SEO). The image features a computer interface with various analytics symbols, including a magnifying glass, bar charts, pie charts, and a search bar with the text 'SEO'. Surrounding the interface are different objects such as a potted plant, a cup with a saucer, and a megaphone, all placed on a light green background.An abstract, pastel-colored, 3D-rendered representation of data analysis and search engine optimization (SEO). The image features a computer interface with various analytics symbols, including a magnifying glass, bar charts, pie charts, and a search bar with the text 'SEO'. Surrounding the interface are different objects such as a potted plant, a cup with a saucer, and a megaphone, all placed on a light green background.

My Resume

With a dynamic background in marketing, eCommerce, and brand management, I’ve worked across industries—from fashion and jewelry to cosmetics and events. My expertise spans digital strategy, social media, SEO, and media buying, backed by hands-on experience in both corporate and entrepreneurial roles.

Want to learn more? Head over to my resume to explore my professional experience and education.

About Me

I'm a person who values exploration and connection. I've been fortunate enough to travel to 32 countries, which has not only broadened my perspective but also deepened my appreciation for diverse cultures. In my free time, I enjoy cooking and experimenting with new recipes; recently, I've tried my hand at the art of making sushi. What brings me the most joy, however, is spending time with my family. They are my greatest source of support and inspiration. I strive to be kind and thoughtful in all aspects of my life, and I believe these qualities help me build meaningful relationships both personally and professionally.

”Kriti will be an amazing asset to any marketing team. Her dedication and commitment to giving 110% will significantly contribute to any team's success - plus her positive attitude & enthusiasm makes her a delight to work with. Having collaborated with Kriti at Marketing Minds, I wholeheartedly recommend her for any future marketing roles.”

- Bonita Burnett

What My Colleagues Say About Me

"Kriti is an intelligent, capable and intuitive marketer. She shows excitement and enthusiasm for her work and tackles any task with aplomb. She excels at organising workloads and is quick to learn new tasks and tools. Kriti is friendly and approachable and her unflappable nature and dedication to hard work makes her a real asset to the team. We would be lost without her!"

-Claire Warin

"I have had the privilege of working alongside Kriti in two different companies, each in distinct industries and roles. I believe I am well-qualified to wholeheartedly recommend her in various aspects. Whether in the realms of retail or marketing, I have observed Kriti thrive in fast-paced work environments, consistently demonstrating intelligence and efficiency. Her dedication to improving the quality and efficiency of her work is truly admirable. Furthermore, her tech-savviness allows her to stay current with the latest trends and effectively utilisee tools, be it marketing ad tools or AI trends. She possesses a strong enthusiasm for exploration and rapid learning, swiftly identifying and sharing the most suitable methods and tools for work and projects.

Lastly, I must emphasise the pleasure of working alongside her. Kriti radiates a positive vibe and approaches everyone with friendliness, effortlessly establishing strong connections. This quality ensures that collaborative projects run smoothly when working with her. Beyond her lateral management skills, her upward management abilities are exceptional. I have adopted many of her recommended methods, including prioritisation, time management, and efficiency tools. In summary, Kriti is a star who excels in the tasks entrusted to her, while also bringing an infectious positive vibe to her colleagues."

-Alex Xu

"I am pleased to recommend my friend, Kriti. She always present a passionate and diligent attitude.
She has shown a great knowledge of the fashion market and business, from the sales to the marketing areas, with special attention to innovation and the new trends. Moreover, Kriti is a friendly, attentive and vigilant person who is treating superiors and colleagues equally in a very respectful way."

-Angelina

I had the pleasure of onboarding Kriti as a Key Leader for NZ’s newest lululemon location in Newmarket. From the moment she signed her contract, Kriti demonstrated enthusiasm and commitment to her role and the business as a whole. Kriti takes her development and growth into her own hands, staying focused on key metrics and broad goals while supporting others in doing the same.
Kriti leads by example, learns quickly, and takes initiative. Kriti is a thorough communicator and has great attention for detail. She is well respected by her peers and takes the time to know everyone. Kriti learned and led Visual Merchandising in our business, driving success through her own planning and execution through teaching others.

Kriti is a strong leader and wonderful team player who will uphold her own values as well as the values of the business she is working for.
All the best for your future endeavors, Kriti!

-Hannah Stubbings