Work Experience
Education
Diploma in Fashion Design (Women's Wear)
RAFFLES DESIGN INSTITUTE, SINGAPORE
2015-2016
Masters in Fashion & Luxury Brand Management
ISTITUTO MARANGONI, MILAN, ITALY
2013-2014
Pursuing a Master's in Fashion and Luxury Brand Management in Milan has been a transformative experience that enriched my understanding of the fashion industry. Immersed in the heart of one of the world's fashion capitals, I learned about brand strategy, consumer behaviour, and innovative marketing techniques tailored specifically for luxury brands. Through hands-on projects and collaborations with leading industry professionals, I gained practical skills in brand positioning and digital marketing.
Bachelor of Arts (Honours) in English Literature
UNIVERSITY OF DELHI, NEW DELHI, INDIA
2009-2012
This rigorous academic journey sharpened my analytical skills, enabling me to dissect complex texts and understand diverse perspectives. Engaging in discussions and debates fostered my ability to communicate effectively, a crucial asset in my marketing career. The emphasis on creativity and storytelling in literature has also influenced my approach to crafting compelling marketing narratives that resonate with audiences. Additionally, studying various authors and genres nurtured my adaptability and cultural awareness.
My diploma in fashion design from Raffles Design Institute in Singapore was a transformative experience that deepened my understanding of fashion from a design perspective. I pursued this path because I wanted to grasp the nuances of fashion creation, from the initial concept to the final product, which I believed was essential for succeeding in the competitive fashion industry. The skills and knowledge I gained during my studies have proven invaluable in my marketing career today. Understanding the intricacies of design allows me to create compelling marketing strategies that resonate with consumers and effectively showcase a brand's aesthetic. This foundation has empowered me to bridge the gap between creative design and successful marketing, making me a more versatile and effective professional.
Marketing Minds Ltd., Auckland, New Zealand
Marketing Specialist
2022-Present
I started as a Marketing Coordinator and, within just 10 months, was promoted to Marketing Specialist, reflecting my rapid growth and impact. In this role, I’ve worked with a diverse range of clients across both B2B and B2C industries, honing my expertise in SEO, social media marketing, email marketing, and media buying. Managing multiple campaigns, optimizing digital strategies, and driving results have strengthened my ability to navigate different markets and deliver measurable success.
Lululemon, Auckland, NZ
Retail Manager & Visual Merchandising Lead
2022 (6 Months)
• Excellent retail floor engagement and team management. • Utilised KPIs for performance analysis and process improvement. • Identified training opportunities for team development and improved results. • Contributed to the successful opening of a new flagship store.
Auckland Council, Auckland, NZ
Pasifika Festival, Marketing Intern
2022 (6 Months)
During my internship with Auckland Council, I worked as Marketing intern for the Pasifika Festival, one of the largest cultural events in the region. This experience gave me hands-on exposure to event marketing, including campaign planning, social media promotion, and community engagement. I collaborated with the team to develop strategies that boosted attendance and showcased the vibrant cultures of the Pacific.
Start up- Kritie Cosmetics
Solo-preneur
2019 to 2020 (1 Year)
After a successful career as an Instagram content creator—gaining 20K followers in just six months—I channeled my passion for beauty and branding into launching my own cosmetic brand. From sourcing high-quality ingredients to managing the entire eCommerce operation, I handled everything single-handedly. The journey taught me resilience, problem-solving, and the true meaning of independence. Running my own business not only deepened my marketing and entrepreneurial skills but also proved that I could build something from the ground up, entirely on my own terms.
Freelance Makeup Artist & Content Creator
As a freelance makeup artist, I specialized in event makeup while also building my presence as a content creator. This dual role required me to market my services effectively, which is where my self-taught social media marketing skills came into play. From creating engaging beauty content to leveraging Instagram for client bookings, I quickly learned how to attract and retain an audience. This hands-on experience sparked my passion for marketing, ultimately leading me to dive deeper into the world of digital strategy and brand building.
2017 to 2019 (1.5 Years)
Qaur, Fashion Designer Brand, India
2016 to 2017 (1 Year)
Brand & Ecommerce Manager
As the Brand & Ecommerce Manager at Qaur, a fashion designer brand in Delhi, I led brand strategy and online sales growth. I managed digital marketing, social media, and eCommerce operations, ensuring a seamless shopping experience. From optimising the website to executing campaigns, I played a key role in enhancing brand visibility and driving revenue.
Start up Fashion Jewellery Brand
Brand & Ecommerce Manager
2014 to 2015 (1 Year)
As the Brand & Ecommerce Manager at a startup jewellery brand in Delhi, I oversaw brand strategy, digital marketing, and online sales. I managed social media, content creation, and eCommerce operations, ensuring a strong digital presence and seamless customer experience.
Indian Institute of Planning & Management, New Delhi,
Career Development Manager
2012 (6 Months)
Tasked to produce instructional material
Assist students to induct in their course