Budget holders don’t reject marketing because they hate marketing — they reject it because nobody has shown them the line from a pound spent to a pound earned. Here’s how to convince boss to invest in marketing, using ROI benchmarks, a North Star strategy, and revenue metrics instead of vanity ones.
How much does it cost to outsource marketing? The invoice is the least interesting part. I break down agency retainers, freelance rates, in-house costs and the full-stack consultant model, so you know what you are actually buying.
Track your numbers monthly, review your strategy every quarter, and do a full reset once a year — and the moment your data says something is broken, review it now.
Track your numbers monthly, review your strategy every quarter, and do a full reset once a year — and the moment your data says something is broken, review it now.