A marketing audit is the check I run before any strategy or ad spend. Here is what I look at, what I ignore, and why flat 2026 budgets make it the highest-return marketing work you can do.
What an outsourced CMO actually does, what it costs against a full-time hire or an agency retainer, when it is the right call, and the four things to check before you sign.
A marketing strategy decides where you are going and why. A marketing plan decides what, when and how much. Here is how to tell which one your business is missing, and what to do about it.
Marketing consultant hourly rate benchmarks for 2026, what actually sits inside a senior rate, and when paying by the hour is the expensive option. By Kriti Robertson Marketing Consultant (KRMC).
How to expand from local SEO to national SEO without losing local rankings — the Fix, Focus, Grow sequence Kriti Robertson uses to add national reach the right way.
How to expand from local SEO to national SEO without losing local rankings — the Fix, Focus, Grow sequence Kriti Robertson uses to add national reach the right way.
Effective customer retention strategies and local SEO, working together: how your Google Business Profile, reviews and email keep the customers you already earned coming back.
Content marketing strategies for local SEO, in the order that actually works: direction before frequency, writing for real local questions, fixing your Google Business Profile, and measuring calls and bookings instead of clicks.
How to market a staffing agency in a flat market: positioning first, local SEO, content that answers doubt, email nurture, and metrics tied to placements not vanity numbers.
How to market a staffing agency in a flat market: positioning first, local SEO, content that answers doubt, email nurture, and metrics tied to placements not vanity numbers.